Quote

"If media accept paid political advertising, regulatory or self-regulatory frameworks should ensure that such advertising is readily recognizable as such."

Document

CoE (Committee of Ministers): Recommendation CM/Rec(2007)15 of the Committee of Ministers to Member States on Measures concerning Media Coverage of Election Campaigns, principle I.6

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Recommendation CM/Rec(2007)15 of the Committee of Ministers to Member States on Measures concerning Media Coverage of Election Campaigns

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Summaries

Paid advertising in the public media should be identified as such, and the costs and conditions involved should be reasonable and equally applied to all candidates and parties.