"Against this background, the responsibility of social media platforms within the framework of current political / campaign finance regimes to ensure transparency and accountability of ad placement, expenditure and attribution in order to better inform citizens of the context in which electoral choices are being made, gains critical importance."
DocumentCoE (Venice Commission): Principles for a Fundamental Rights-Compliant Use of Digital Technologies in Electoral Processes, para. 24
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.
- Laws should address the applicability of regulations on paid political advertising in traditional media, including rules on placement, financing, and transparency, to such advertising online.