"Therefore, the Venice Commission has issued two recommendations which remain highly relevant and need to be implemented: - Ensuring accountability of internet intermediaries, in terms of transparency and access to data enhancing transparency of spending, specifically for political advertising. In particular, internet intermediaries should provide access to data on paid political advertising, so as to avoid facilitating illegal (foreign) involvement in elections, and to identify the categories of target audiences."
DocumentCoE (Venice Commission): Principles for a Fundamental Rights-Compliant Use of Digital Technologies in Electoral Processes, para. 73
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.
- Laws should address the applicability of regulations on paid political advertising in traditional media, including rules on placement, financing, and transparency, to such advertising online.
- Internet intermediaries should ensure transparency and easy access to their policies and practices regarding online content management, strategic dissemination, and automated processing.