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"Governments, electoral management bodies and relevant oversight agencies must act swiftly to bring legal definitions of political advertising up to date, thereby grounding in law essential responsibilities on content, financing and placement of online political ads that correspond to online platforms, political activists, sponsors and other intermediaries."
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Transparency International: Paying for Views: Solving Transparency and Accountability Risks in Online Political Advertising , p. 1Summaries
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.
- Laws should address the applicability of regulations on paid political advertising in traditional media, including rules on placement, financing, and transparency, to such advertising online.