"Online platforms must conduct identity verification protocols to ensure that only legally authorised advertisers place ads and should be responsible for removing inauthentic online communications. Regulations should ban inauthentic production and dissemination of online political advertisement, such as machine-generated ads and targeting."
DocumentTransparency International: Paying for Views: Solving Transparency and Accountability Risks in Online Political Advertising , pp. 1-2
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.
- Laws should address the applicability of regulations on paid political advertising in traditional media, including rules on placement, financing, and transparency, to such advertising online.