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"These [paid] ads should be clearly and effectively labelled and distinguishable as paid-for content, and users should be able to understand that the content displayed contains advertising related to political or societal issues."
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EU (European Commission): European Commission Communication to the European Parliament, the Council, the European Economic and Social Committee, and the Committee of the Regions: Guidance on Strengthening the Code of Practice on Disinformation, p. 9

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European Commission Communication to the European Parliament, the Council, the European Economic and Social Committee, and the Committee of the Regions: Guidance on Strengthening the Code of Practice on Disinformation

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