Quote
"These [paid] ads should be clearly and effectively labelled and distinguishable as paid-for content, and users should be able to understand that the content displayed contains advertising related to political or societal issues."
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EU (European Commission): European Commission Communication to the European Parliament, the Council, the European Economic and Social Committee, and the Committee of the Regions: Guidance on Strengthening the Code of Practice on Disinformation, p. 9Download Document
European Commission Communication to the European Parliament, the Council, the European Economic and Social Committee, and the Committee of the Regions: Guidance on Strengthening the Code of Practice on Disinformation
×Summaries
- Paid advertising in the public media should be identified as such, and the costs and conditions involved should be reasonable and equally applied to all candidates and parties.
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.