"Accordingly, the Assembly calls on member States to review, where necessary, their regulatory frameworks governing media coverage of election campaigns, in order to bring them into line with Council of Europe standards, ensuring in particular that they: (...) 8.6. clearly distinguish between the campaign activities and information activities of public and private media to ensure equity among political competitors, as well as a conscious and free choice for voters."
DocumentCoE (Parliamentary Assembly): Resolution 2254(2019) on Media Freedom as a Condition for Democratic Elections, para. 8.6
- Paid advertising in the public media should be identified as such, and the costs and conditions involved should be reasonable and equally applied to all candidates and parties.
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.