"Accordingly, the Assembly calls on member States to review, where necessary, their regulatory frameworks governing media coverage of election campaigns, in order to bring them into line with Council of Europe standards, ensuring in particular that they: (...) 8.8. guarantee, where political parties and candidates have the right to purchase advertising space for election purposes, equal treatment in terms of conditions and rates charged; in this context, there should be a requirement for paid political advertising to be readily recognisable as such."
DocumentCoE (Parliamentary Assembly): Resolution 2254(2019) on Media Freedom as a Condition for Democratic Elections, para. 8.8
- Paid advertising in the public media should be identified as such, and the costs and conditions involved should be reasonable and equally applied to all candidates and parties.
- If private media accepts paid advertising, the costs and conditions for advertising should be equally applied to all candidates.
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.