"The obligations to promote the enjoyment of the right to freedom of opinion and expression require that States guarantee the transparency of all aspects of political and electoral processes, and should particularly put in place measures to: (...) (b) Put in place measures to ensure that, in all circumstances, paid political advertising is identified as such and not disguised as news or editorial coverage, and that the origin of its financial backing is evident."
DocumentUNHRC: Report of the Special Rapporteur on the Promotion and Protection of the Right to Freedom of Opinion and Expression, para. 82.b
- Paid advertising in the public media should be identified as such, and the costs and conditions involved should be reasonable and equally applied to all candidates and parties.
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.