Paid advertising on public media was identified as such, and the costs and conditions involved were reasonable and equally applied to all candidates and parties
- Paid advertising in the public media should be identified as such, and the costs and conditions involved should be reasonable and equally applied to all candidates and parties.
- If private media accepts paid advertising, the costs and conditions for advertising should be equally applied to all candidates.
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.
- Laws should address the applicability of regulations on paid political advertising in traditional media, including rules on placement, financing, and transparency, to such advertising online.