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"Although the legal framework should permit private funding of political campaigns, reasonable limitations on the amount of private contributions are permissible. What is reasonable depends on the type of election and factors unique to the particular country, such as geography, demographics, and relative costs of media and other campaign materials. It is also acceptable to limit the total amount of expenditures of the electoral contestants in a given campaign. Although the legal framework should permit electoral contestants to expend sufficient resources to convey a political message, there is no minimum standard that requires that electoral contestants be given an opportunity to buy an election."
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OSCE (ODIHR): Guidelines for Reviewing a Legal Framework for Elections, First Edition, p. 22

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Guidelines for Reviewing a Legal Framework for Elections, First Edition

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