"Beyond the question of equal access, the actual quantity and quality of media coverage of women candidates have a critical influence on their public image and their electoral prospects. A key role of the media in any election is to ensure that the public has sufficient information on candidates and parties to be able to make informed choices. These factors underlie the need to assess whether women candidates are receiving a fair and unbiased share of media campaign coverage. The EOM should therefore examine such questions as whether the media promote the visibility of women candidates, whether they cultivate public acceptance of women as a normal feature of political life, and whether they present women in a manner that promotes public confidence."
OSCE (ODIHR): Handbook for Monitoring Women's Participation in Elections, p. 34

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Handbook for Monitoring Women's Participation in Elections