Women candidates should receive equal coverage to their male counterparts.
- Media organisations should be encouraged to adopt self-regulatory measures, internal codes of conduct/ethics and internal supervision, and develop standards in media coverage that promotes gender equality, in order to promote a consistent internal policy and working conditions aimed at: - equal access to, and representation in, media work for women and men, including in the areas where women are underrepresented; - a balanced participation of women and men in management posts, in bodies with an advisory, regulatory or internal supervisory role, and generally in the decision-making process; - a non-stereotyped image, role and visibility of women and men, avoidance of sexist advertising, language and content which could lead to discrimination on grounds of sex, incitement to hatred and gender-based violence.
- Beyond the question of equal access, the actual quantity and quality of media coverage of women candidates have a critical influence on their public image and their electoral prospects. A key role of the media in any election is to ensure that the public has sufficient information on candidates and parties to be able to make informed choices. These factors underlie the need to assess whether women candidates are receiving a fair and unbiased share of media campaign coverage. The EOM should therefore examine such questions as whether the media promote the visibility of women candidates, whether they cultivate public acceptance of women as a normal feature of political life, and whether they present women in a manner that promotes public confidence.