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"Media organisations should be encouraged to adopt self-regulatory measures, internal codes of conduct/ethics and internal supervision, and develop standards in media coverage that promotes gender equality, in order to promote a consistent internal policy and working conditions aimed at: - equal access to, and representation in, media work for women and men, including in the areas where women are underrepresented; - a balanced participation of women and men in management posts, in bodies with an advisory, regulatory or internal supervisory role, and generally in the decision-making process; - a non-stereotyped image, role and visibility of women and men, avoidance of sexist advertising, language and content which could lead to discrimination on grounds of sex, incitement to hatred and gender-based violence."
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CoE (Committee of Ministers): Recommendation Rec(2013)1 of the Committee of Ministers to Member States on Gender Equality and Media, para. B.4

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Recommendation Rec(2013)1 of the Committee of Ministers to Member States on Gender Equality and Media

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