"Diversity of media content can only be properly gauged when there are high levels of transparency about editorial and commercial content: media and other actors should adhere to the highest standards of transparency regarding the source of their content and always indicate clearly when content is provided by political sources or involves advertising or other forms of commercial communications, such as sponsoring and product placement. This also applies to hybrid forms of content, including branded content, native advertising, advertorials and infotainment."
DocumentCoE (Committee of Ministers): Recommendation Rec(2018)1 of the Committee of Ministers to Member States on Media Pluralism and Transparency of Media Ownership, para. 2.7
- Media and other information sources, including online, should enable the audience to clearly distinguish between paid and editorial or user-generated content.
- Internet intermediaries should ensure transparency and easy access to their policies and practices regarding online content management, strategic dissemination, and automated processing.