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"In line with the Commission's Communication, the signatories of the Code of Practice recognise the importance of efforts to: (i) Include safeguards against disinformation; (ii) Improve the scrutiny of advertisement placements to reduce revenues of the purveyors of disinformation; (iii) Ensure transparency about political and issue-based advertising, also with a view to enabling users to understand why they have been targeted by a given advertisement; (iv) Implement and promote reasonable policies against misrepresentation; (v) Intensify and demonstrate the effectiveness of efforts to close fake accounts and establish clear marking systems and rules for bots to ensure their activities cannot be confused with human interactions; (...) (vii) Consistently with Article 10 of the European Convention on Human Rights and the principle of freedom of opinion, invest in technological means to prioritize relevant, authentic, and accurate and authoritative information where appropriate in search, feeds, or other automatically ranked distribution channels (...) (ix) Dilute the visibility of disinformation by improving the findability of trustworthy content."
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