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"Rather than imposing undue restrictions on freedom of expression and onerous intermediary liability obligations, efforts to address online disinformation should promote an enabling environment for freedom of expression. These measures include: requiring or encouraging heightened transparency regarding advertisement placements and sponsored content; developing and promoting independent fact-checking mechanisms; providing support for independent and diverse public service media outlets; instituting measures to improve public education and media literacy; and collaborating with social media platforms to ensure that their approaches to content moderation, including the use artificial intelligence-driven tools, reinforce and respect human rights."
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