Quote

"Directing targeted political advertising, based on personal data, at individuals through the media should not be allowed, especially during election periods, unless those individuals have consented to the use of their personal data for this purpose."

Document

UN (OHCHR), OAS, OSCE: Joint Declaration on Freedom of Expression and Elections in the Digital Age , para. 1.b.vi

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Joint Declaration on Freedom of Expression and Elections in the Digital Age

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Summaries

Unless provided for by law, or necessary to deliver a service or for other legitimate purposes, personal information may only be used based on informed consent.