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"In addition to the principles adopted in earlier reports and in keeping with the Guiding Principles on Business and Human Rights, all companies in the ICT sector should: (…) (f) As part of an overall effort to address hate speech, develop tools that promote individual autonomy, security and free expression, and involve de-amplification, de-monetization, education, counter-speech, reporting and training as alternatives, when appropriate, to the banning of accounts and the removal of content."

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UNHRC: Report of the Special Rapporteur on the Promotion and Protection of the Right to Freedom of Opinion and Expression, para. 58.f

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Report of the Special Rapporteur on the Promotion and Protection of the Right to Freedom of Opinion and Expression

Summaries

Freedom of expression may only be restricted under certain circumstances as are prescribed by law and are necessary in a democratic society.
Advocacy of national, racial, or religious hatred that constitutes incitement to discrimination, hostility, or violence should be prohibited by law.