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"Every EMB is expected to manage elections impartially. Irrespective of the model under which the EMB exists, its source of accountability, management control or funding, it should treat all election participants equally, fairly and even-handedly, without giving advantage to any political tendency or interest group...52. It is important that EMBs be seen to be impartial by the general public. The best way to achieve this is through transparent actions backed by vigorous marketing and public relations efforts."
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International IDEA: Electoral Management Design: The International IDEA Handbook, para. 49, 52

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Electoral Management Design: The International IDEA Handbook

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