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"The data processing in both electoral and political advertising (in particular microtargeting advertising) context shall comply with data protection principles under Article 5 of Convention 108+. These personal data must be processed in compliance with purpose limitation and data minimisation principles. In particular, according to Recommendation CM/Rec(2012)4 of the Committee of Ministers on the protection of human rights with regard to social networking services, social networks should secure the informed consent of their users before their personal data is shared with other categories of people or companies or used in ways other than those necessary for the specified purposes for which they were originally collected."
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CoE (Venice Commission): Principles for a Fundamental Rights-Compliant Use of Digital Technologies in Electoral Processes, para. 67Summaries
- Personal data should only be collected for specified and legitimate purposes.
- Collection of personal data should be minimized, relevant, and limited to purposes pursued.
- Unless provided for by law, or necessary to deliver a service or for other legitimate purposes, personal information may only be used based on informed consent.