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"Online intermediaries and digital media should implement the UN Guiding Principles on Business and Human Rights and conduct due diligence to ensure that their products, policies and practices, including in the areas of collection of private data and microtargeting of messages, do not interfere with human rights."
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UN (OHCHR), OAS, OSCE: Joint Declaration on Freedom of Expression and Elections in the Digital Age , para. 2.a.iSummaries
- Internet intermediaries should recognize and protect human rights online, including through accessible and effective complaint and redress mechanisms.
- Collection of personal data should be minimized, relevant, and limited to purposes pursued.
- Personal data controllers should ensure data accuracy and protect personal data from unauthorized disclosure, loss, modification, or other misuses.